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Brocks Reinvent the Wheel

An Essex agricultural rim manufacturer is reinventing the wheel with a premium new brand, featuring Bridgestone VX-TRACTOR tyres as a durable original equipment accessory.

Brocks Wheel & Tyre (BWT), has launched 3S, its first wheel brand since being founded 15 years ago in Thaxted, where the company now employs 16 members of staff.

Director Will Brock and son Eugene, the company’s Business Development Director, officially launched 3S at the Royal Highland Show in June, with demand already high for the UK manufactured wheels, which are also being supplied as an option in powder-coated chrome finish for an eye-catching vision on the road and on land.

Embodying Brock’s core principles of being ‘Smart’, ‘Strong’ and ‘Safe’, the 3S wheels have been developed based on the need for increased safety on farms and providing customers with the best aids to productivity.

All 3S wheels are compatible with 3S location and pressure sensors, making them ‘smart’, while safety has been enhanced with wheel nut indicators and pressure valve guards being provided as standard. An additional hole on the outside rim for safer strap and shackle assembly has also been incorporated as a safety feature for handing and fitting of the wheel assembly.

Meanwhile, all 3S wheels feature formed pressed centres that meet or exceed original equipment specifications, adhering to the strictest quality standards and reinforced by an industry-leading 10-year Warranty, making them a safer option as well.

Bridgestone’s VX-TRACTOR tyre has been selected as Brock’s preferred tyre, having proved itself to be an outstanding performing tyre, especially under intensive road-use and in very demanding field conditions, offering the best of both worlds in one product. Designed with a more robust carcass and more lug rubber volume, it offers the farmer remarkable reliability, fantastic longevity, and real tractive field performance.

To prove this point, Eugene Brock made the 590 mile journey from the Royal Highland Show in Edinburgh, all the way back home to Essex in his John Deere 6330, calling in on 22 tractor dealerships on route to showcase 3S along the way. Data captured showed that tread wear was less than 1mm (see photo) over the whole epic journey.

Bridgestone’s agricultural sales manager Stephen Lamb said “While it wasn’t working in the field, it was high intensity roadwork, moving some 6,000kgs of metal – steering, accelerating and braking over 590 miles of the UK’s A & B Road Network.

“Based upon this miles per mm wear-rate, you could drive around the whole of the world’s circumference, 24,901 miles, and still come back with 15mm of tread remaining at the end of your journey! This is the longevity that makes the VX-TRACTOR such a special tyre.

“To be chosen by Brocks Wheel & Tyre for fitment on their new 3S wheels is a huge honour for everyone at Bridgestone. Like the VX-TRACTOR, their wheels have been engineered to meet the unique demands of today’s tractors and agricultural equipment and it is a partnership that we couldn’t be prouder of.

“This is a UK farming solution success story and to be assisting Brocks Wheel & Tyre on their journey is a huge vote of confidence for our tyre.”

Director Will Brock added: “We chose Bridgestone because we know that their tyres are some of the very best in the industry, offering a number of advantages including longevity, comfort and superior traction, at no expense to the soil.

“We like the fact that Bridgestone manufacture their tyres on the back of their customers’ feedback, with the solution feeling tailor made as a result.”

For more about 3S and Brock Wheel & Tyre, visit and for more about Bridgestone’s VX TRACTOR range, visit